The Pudding Run

The Pudding Run: An Award-Nominated Marketing Campaign That Put Yorkshire Hospitality on the Map

We set out to do more than tell people what Cedar Court Hotels stands for, we wanted to show it. With a Yorkshire pudding wrap in one hand and our passion for Proper Yorkshire Hospitality in the other, we launched The Pudding Run: a mobile roadshow campaign built on connection, creativity, and community.

And the results? We’re proud to share that The Pudding Run has been nominated for Marketing Campaign of the Year at the Famtastic Awards 2025.

What Is The Pudding Run?

The Pudding Run marketing campaign was born out of a simple but bold idea: bring the Cedar Court Hotels experience directly to agents, corporate planners, and event professionals; on their own turf.

We hit the road across the UK with our partners at The Yorkshire Wrapper, serving hot Yorkshire pudding wraps alongside venue brochures, exclusive offers, and authentic face-to-face conversations.

From Bradford to Birmingham, Harrogate to Hull, the Cedar Court team travelled with purpose, reconnecting with existing clients, meeting new ones, and building genuine relationships rooted in warmth, personality, and (of course) gravy.

Why The Pudding Run Stands Out

• Hundreds of hot leads and face-to-face meetings generated across the UK
• Brand repositioning through experiential, story-led engagement
• Venue showrounds transformed into a mobile event experience
• Significant uplift in Cedar Rewards sign-ups and group enquiries
• National visibility through CHS Leeds, The Meetings Show, and social media
• A campaign that sparked talkability and became a template for future activations

In a world where venue marketing can feel transactional, The Pudding Run was all about creating connection with a side of fun.

From the Road to the Stage

The Pudding Run made its mark at key industry events, most notably The Meetings Show, where our team served up triple Cedar Rewards points and Yorkshire pudding wraps as part of a high-impact incentive push.

We also hosted exclusive pop-ups at our own venues, including a two-course “Best of British” lunch event in Harrogate, giving guests a deeper experience of our hotel transformations, refurbished spaces, and hospitality ethos.

Why It Deserves Recognition

The Pudding Run marketing campaign delivered on every level: creativity, impact, and alignment with brand values.

• Original concept rooted in our regional identity
• Geographically wide-reaching, yet locally focused
• Multi-channel strategy blending in-person events, social media, digital calls-to-action, and CRM
• Meaningful engagement with agents, businesses, planners, and partners
• Simple, scalable idea that’s already inspiring future rollouts

At a time when inboxes are full and traditional marketing noise is high, this campaign cut through with a smile, a story and something delicious.

Join Us for the Pudding Run Wrap-Up Dinner

We’re bringing The Pudding Run home in style. To celebrate the success of the campaign and say thank you to everyone who supported it, we’re hosting a special Pudding Run Wrap-Up Dinner on Wednesday 2nd October.

Expect a warm welcome, a Best of British feast (of course, with Yorkshire puddings on the menu), and a relaxed evening of food, reflection, and hospitality the Cedar Court way.

Whether you’ve hosted us on the road, joined us at an event, or want to be part of what’s next, this is your chance to share the celebration.

📍 Save the Date: 2nd October 2025
More details and invitations coming soon, but if you want to secure your place early, drop us a note at nick.laing@cedarcourthotels.co.uk.

What’s Next?

We’re just getting started. With more stops planned and growing interest from businesses across Yorkshire and beyond, The Pudding Run is evolving into an annual touchpoint, and we can’t wait to take it further.

📩 Want The Pudding Run to visit your office?
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